Covent Garden is one of London’s most vibrant cultural districts, known for its elegant architecture, artisan shops, lively piazza and a constant flow of creativity. Blending heritage with contemporary energy, the area is home to boutique retailers, craft markets, independent designers and renowned theatres. Its cobbled streets, colourful storefronts and open-air performers create a uniquely dynamic atmosphere that attracts both locals and visitors seeking inspiration.
LOAFT London sits within this iconic environment, surrounded by thoughtful makers, speciality cafés and design-driven brands. Covent Garden’s spirit of craft, culture and discovery perfectly mirrors LOAFT’s values, making it an ideal setting for a space dedicated to mindful living, clean beauty and refined simplicity.
London
Covent Garden Store
our slow living design vision can breathe new life into any space, from farmhouse to modern
LOAFT London Covent Garden is a calm, design-led sanctuary crafted for those who value slow living amid the energy of the city. Situated in one of London’s most iconic districts, the store reflects the brand’s belief that beauty should be honest, uncomplicated, and grounded in wellbeing. The interior blends refined minimalism with natural textures and soft, earthy tones, creating an inviting atmosphere that encourages visitors to pause, browse, and reconnect with their daily rituals.
Skincare remains central to LOAFT’s identity, and our Covent Garden store showcases the full collection of natural cleansers, hydrating mists, serums, and moisturisers, each formulated without harmful additives, fillers, or artificial fragrances. Beyond skincare, LOAFT London presents a curated edit of lifestyle pieces, including soft scarves and gloves, beautifully crafted children’s clothing, hand-poured candles, local artisanal products, and hand-made ceramics such as cups, plates, and decorative pieces. Every item is selected for its craftsmanship, sustainability, and alignment with our commitment to mindful living.
More than a retail space, LOAFT Covent Garden embodies the brand’s philosophy. Here, guests can explore ingredients, test formulations, and discover objects created with intention and care. Every detail, from the gentle lighting to the quality of the materials, reflects our dedication to responsible beauty, thoughtful design, and a more conscious way of living in the heart of London.
coffee to unwind
Inside LOAFT London Covent Garden sits our Coffee Lab by WOLFOX Coffee, a peaceful haven designed for those seeking a moment of calm in the heart of the city. Created as a natural extension of LOAFT’s slow-living philosophy, the coffee bar offers a refined, sensorial pause amid the energy of Covent Garden. Guests can enjoy certified organic Wolfox coffee, freshly roasted in Brighton, ensuring every cup is rich, balanced, and crafted with intention.
Complementing the coffee is a selection of freshly baked pastries, prepared daily with organic ingredients. From flaky croissants to seasonal specials, each pastry is made to be savoured slowly, aligning with the store’s gentle and mindful atmosphere.
Although set within one of London’s busiest districts, the Workshop Coffee Lab feels surprisingly serene. Its intimate layout and warm design details create a soothing refuge where visitors can reset, enjoy a quiet moment, or take a break between the rhythm of city errands and exploration.
The Workshop Coffee Lab is more than a café; it is an immersive experience that reflects LOAFT’s values. Thoughtful, organic, and unhurried, it brings together craft coffee, beautiful design, and a philosophy rooted in wellbeing, offering London a space to pause, breathe, and enjoy the simple pleasure of a perfectly made cup.
