Prince Albert Street sits within Brighton’s iconic South Lanes, a vibrant pocket of independent shops, cafés, and creative businesses. Its narrow streets, historic façades, and relaxed pedestrian flow create an intimate atmosphere that feels distinctly Brighton: charming, eclectic, and community-centred. LOAFT Brighton fits seamlessly into this environment, surrounded by design-forward retailers and artisan makers who share a commitment to authenticity and craft. More than a location, Prince Albert Street provides a sense of place, an inviting crossroads where locals and visitors slow down, explore, and connect, making it the ideal home for LOAFT’s mindful approach to slow living.
Brighton
15c Prince Albert Street
our slow living design vision can breathe new life into any space, from farmhouse to modern
LOAFT Brighton is a calm, design-led space dedicated to slow living. Nestled within the South Lanes, the store reflects the brand’s belief that beauty should be honest, uncomplicated, and rooted in wellbeing. The atmosphere is warm and minimal, shaped by natural textures, soft tones, and a gentle sense of ease that encourages visitors to pause, explore, and reconnect with their own daily rituals.
While skincare remains at the heart of LOAFT, the store offers a broader lifestyle experience. Alongside our natural cleansers, hydrating mists, nutrient-rich serums, and moisturisers, each formulated without harmful additives or shortcuts, you’ll find a curated selection of complementary goods. These include soft scarves and gloves, thoughtfully designed children’s clothing, hand-poured candles, locally made products, and hand-crafted cups, plates, and ceramic pieces. Every item is chosen for its quality, sustainability, and alignment with our ethos of mindful living.
LOAFT Brighton is more than a retail destination; it is an expression of our philosophy. Visitors can learn about ingredients, sample products, and discover objects created with intention and integrity. Every detail, from the scent in the air to the craftsmanship behind the pieces we stock, reinforces our commitment to responsible beauty, authentic design, and meaningful living.
coffee to unwind
Inside LOAFT Brighton sits the Workshop Coffee Lab by WOLFOX Coffee, a serene area dedicated to craft, flavour, and conscious indulgence. Designed as an extension of LOAFT’s slow-living philosophy, the coffee bar offers a calm, sensorial pause within the South Lanes, a place where quality is prioritised and every detail is centred on wellbeing. The space serves certified organic Wolfox coffee, freshly roasted in Brighton, ensuring each cup delivers depth, balance, and the unmistakable signature of locally crafted excellence.
Alongside the coffee, the Workshop Lab presents a rotating selection of freshly baked pastries, prepared daily using organic ingredients. From buttery croissants to delicate seasonal bakes, everything is made to be enjoyed at a slower pace, complementing the gentle, reflective environment of the store.
One of the most loved features of the coffee lab is its outdoor terrace. Tucked just off Prince Albert Street, the terrace offers a peaceful spot to sit with a flat white or herbal tea while watching the swirl of Brighton life pass by. Whether it’s a quiet morning ritual or an afternoon break, the terrace provides a moment of calm in the heart of the Lanes.
