NATURALLY. YOU.
Skincare is more than a routine.
It is a moment of connection with oneself. At LOAFT, our aim is to offer clean products that are gentle on both the skin and the planet.
We are committed to formulating solutions that deliver results without ever compromising the environment.
At LOAFT, we believe that clean beauty is a form of responsibility. When that responsibility is ignored, the industry defaults to shortcuts: formulas filled with questionable ingredients that may offer quick results but pose long-term risks to both people and the planet. These choices are often driven by cost-saving, the illusion of enhanced performance, or the desire to extend shelf life, frequently at the expense of consumer wellbeing.
LOAFT refuses to compromise. We do not use cheap fillers, and we never prioritise convenience over integrity. The health of our customers and the environment they live in remains central to every decision we make.
We care deeply about the products people apply to their skin and the broader impact those choices have. This is why transparency is fundamental to us. Every LOAFT product comes with a full, clear ingredient list, no vague claims, no hidden additives, and never any “proprietary blends” designed to obscure the truth.
This is clean beauty done responsibly.
Our commitment
100% cruelty free
Every product is developed without harming any living creature, now or in the future.
Vegan formulations
Our products contain no animal-derived ingredients, except for beeswax. The production of beeswax is strictly regulated to make sure sustainability is top priority.
Eco-conscious production
Every step of our process is designed to protect both the planet and the people on it, from sourcing to formulation.
Sustainable sourcing
We use natural resources mindfully, ensuring they’re preserved for future generations.
Biodiversity protection
We carefully select ingredients and practices that help protect ecosystems and support natural balance.
No carcinogens
We avoid ingredients with links to cancer. We carefully review the research and make decisions based on the best available evidence.
No parabens
We completely eliminate parabens which have been linked to hormone disruption and potential reproductive harm.
No phthalates
Phthalates are known endocrine disruptors and have been banned in the EU but still used in the US. We refuse to put them in any of our formulas.
No SLS sulfates
SLS sulfates strip natural oils and disrupt the skin barrier. Our cleansers and shampoos get the job done without the damage.
No benzines
We exclude benzene and its derivatives due to their potential health risks, including links to toxicity and contamination concerns.
No silicones & siloxanes
We ban all silicones and siloxanes due to their harmful buildup in the body and environment.
No toxic preservatives
You won’t find any toxic preservatives, such as formaldehyde, BHA, and others, in our products because they’re linked to toxicity and irritation.
No toxic pigments
We ban synthetic dyes, coal tar, carbon black, and talc, which have been linked to health concerns.
No toxic fragrances
If fragrance is used, it’s free from phthalates and synthetic musks.
“This is clean beauty done responsibly.”
20% OFF on our New Collection.
Experience the difference of truly natural skincare.
For a limited time, enjoy 20% off your first LOAFT products, an invitation to feel the clarity, purity, and performance that clean beauty should deliver.
Use code NATURAL.ME at checkout and discover what your skin has been missing.
